Target audience

Target audience:A specific group of people who are targeted for a product or service

Key areas to know
Demographics: Gender, Race, Age, Class, Ethnicity (GRACE)
Mass Vs Niche
Psychographic
NRS social gardes

 Audience
Primary

Secondary

Tertiary


iPhone 8 Rose gold
Primary
Gender: woman
Race: white
Age:16-34
class: ABC1

Secondary
Gender: women
Age: 35-55


Mass VS Niche
Mass audience means a large group of people are targeted E.G. McDonalds, Radio 1

Niche is a more narrowed group of people targeted
NRS social grade





Psychographic




ITV- 12:30 PM 'Loose Women'- Advertisement breaks?
Gender- Female
Age- 35-50
Race- all races
Ethnicity- British
Class-C2DE

Secondary
Gender -emale
Age-50-65
Race-all
ethnicity-British
Class- C1

Website
My website

































Comments

Post a Comment

Popular posts from this blog

Logistics paperwork

Document Description (what it looks like) Purpose & Medium Key advice for completing successfully Production schedule Brings together logistic and resource details for a project. •        Used to track progress of project and make sure its on track •          Shared with all members of the production team so they are aware of milestone are and when deadlines need to be hit Include details of initial proposal Set milestones call sheet Developed from production schedule but offer more detail. •        So people Know where to go for next day shooting •          Gives timings Location, crew, health and safety, transport, filming schedule, equipment, facilities, contingencies. Must be clear ...
Read more

Train spotting Case study

Low budget film making tips and advice Resource film making- using pre-existing resources to make a movie. Budget - Determine your budget to know what you can spend location - Once you know how much money you have then list what locations you can use. You want to use locations that are free and are easy to use Actors- using people who won't cost mush to use e.g. university students friends or family From list of actors pick people who have an interest in acting or can act. Don't include people who would cause problems Equipment- Use equipment that you already own or can borrow from friends or family so you won't have to pay for the use of it. Local events- Use these for production value for example going to a car show or a gun show etc  Script- locations to a minimum. for a feature film 4 or 5 locations and for a short film 2 or 3 locations. keep locations near in order to save money on petrol Characters to a minimum incase someone drops out and it will be easier...
Read more

Exam Stratergies

The unit has the following4 learning outcomes: Understand the factors that need to be considered during the planning of a media product Be able to interpret client requirements and target audience considerations Be able to to plan the pre-productionof media product Be able to create and evaluate pre-production documents for a new media product  It is worth 12.5% of your grade Your grade will come back as either Unclassified, Near Pass, Pass, Merit or distinction.  Then it is converted into points. You are sitting the exam on Friday 24th May at 9AM It is 2 hours long Marked out of 80 Starting at 9AM you should spend 15 mins reading through the paper fully mad making notes next to questions (9:00-9:15) At  9:15 you should then spend just over a minute per mark answering the question (9:15-10:45) At 10:45 you should then spend the final 15 mins reading through your answers and adding in anything you may have missed- Particularly terminolo...
Read more