Proposals, Project outline, Treatment, SWOT Analysis

Document	Description (what it looks like)	Purpose & Medium	Key advice for completing successfully
proposals	Used to sell to a client/ boss Essentially is the initial idea for a project- not particularly developed	•       Written document or Presentation •        Could be known as a high concept document	Audience for a proposal is normally management- so it needs to be non technical language Proposals usally include ·      Target audience ·      Content ideas ·      Resource requirements ·      Costs outline ·      Timescale
Project Outlines	Initial document given to key members of the production team	•       Includes enough detail so he team has an idea of what they’re making •        Used as a biases for all other pre-production documents by production team	A project outline will include: Details of narrative/ content Resources requirement Budget limitations Timeline of production
Treatment	Contains more detail than a project outline Exact structure depends on medium	•        Production team use it reference point. Vital in large productions as communications might be hard- make sure they don’t go off track. Also basis for all other detailed pre-production docs •        Client/boss/investor to get a much better idea of what the finished product will be	Keep it brief Include key characters
SWOT analysis	Strengths Weaknesses Opportunities Threats	•        Production early in pre-production to assess •       What ideas are viable •        What limitations the project might face in terms of resources •       May also produce later in Pre-Production on a specific issue e.g., location or casting role	Keep it specific