Document Description (what it looks like) Purpose & Medium Key advice for completing successfully proposals Used to sell to a client/ boss Essentially is the initial idea for a project- not particularly developed • Written document or Presentation • Could be known as a high concept document Audience for a proposal is normally management- so it needs to be non technical language Proposals usally include · Target audience · Content ideas · Resource requirements · Costs outline · Timescale Project Outlines Initial document given to key members of the production team • ...
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