Client Briefs
Different types of Briefs
Formal
Written
Technological and specific language
Focused in depth
Majority of briefs are written in this style
Informal
As straight forward as a chat over a drink
Non/ limited documentation supporting
No direct contractual agreement
No specific requirements outlines initially
These tend to be undertaken and then fleshed out at a later date.
Contractual
Tasks are accepted under legal obligations (signed document)
The clients desires and deadlines outlined must be met
Both the client and the media producer must abide by the brief
Negotiated
Both the client and the media producer make decisions
Through negotiations the brief may be altered
Cooperative brief
Two or more media producers/ production companies working together to meet the brief
E.g. film producers and a different post-production house
Tender
Competition
The brief is advertised/ given to multiple producers
The producers don't have to pitch
All the different producers create their product
The client then picks which one is the best
The reward is often just the prospect of getting your project published/ distributed
Commissioning
A media company employs an independent company to produce a product for them on their behalf
The brief is not negotiated between the media producer and their employer/ commissioner
However the commissioner may negotiate the brief with the client
The independent company is paid and may receive royalties
e.g Channel 4> Endemol> Charlie Brookers Zeppotron> Black Mirror
Factors that could impact the potential project management of a brief
Weaknesses
What factors lose your sales?
What can you improve?
what do others see as your weaknesses?
Opportunities
What business trends are you aware of?
What useful trends and changes in the government can help?
Threats
What are your competitors doing?
Is changing technology Threatening your position?
Do you have bad cash flow problems?
Formal
Written
Technological and specific language
Focused in depth
Majority of briefs are written in this style
Informal
As straight forward as a chat over a drink
Non/ limited documentation supporting
No direct contractual agreement
No specific requirements outlines initially
These tend to be undertaken and then fleshed out at a later date.
Contractual
Tasks are accepted under legal obligations (signed document)
The clients desires and deadlines outlined must be met
Both the client and the media producer must abide by the brief
Negotiated
Both the client and the media producer make decisions
Through negotiations the brief may be altered
Cooperative brief
Two or more media producers/ production companies working together to meet the brief
E.g. film producers and a different post-production house
Tender
Competition
The brief is advertised/ given to multiple producers
The producers don't have to pitch
All the different producers create their product
The client then picks which one is the best
The reward is often just the prospect of getting your project published/ distributed
Commissioning
A media company employs an independent company to produce a product for them on their behalf
The brief is not negotiated between the media producer and their employer/ commissioner
However the commissioner may negotiate the brief with the client
The independent company is paid and may receive royalties
e.g Channel 4> Endemol> Charlie Brookers Zeppotron> Black Mirror
Factors that could impact the potential project management of a brief
- Explicit demands
- Implicit demands
- Requirements that are open to interpretation
- Constraints
One way of approaching the initial project details would be to create a mood board exploring the ideas
SWOT Analysis
A SWOT analysis helps you identify your Strengths Weaknesses possible Opportunities and potential Threats
You can use a SWOT analysis to help you distinquish yourself from your competitors by finding your strengths
Strengths
What does your company do better than others?
What is your company USP?
What do people see as your strengths?
Weaknesses
What factors lose your sales?
What can you improve?
what do others see as your weaknesses?
Opportunities
What business trends are you aware of?
What useful trends and changes in the government can help?
Threats
What are your competitors doing?
Is changing technology Threatening your position?
Do you have bad cash flow problems?
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