Concept art, Visualising diagrams, Flat plans, Prototypes, Mockups


Document
Description (what it contains)
Purpose & Medium
Key advice for completing successfully
concept art
A series of images establishing a mood or look
•        Hand drawn
•       Digital
•       Painted
•        Photographed
Hire staff who are experts in that are
Artists input
Directors input
visualisation diagram
A rough diagram used to plan a product
  •      The diagram is static- hand drawn or produced on design software- but not moving
  •      usually shows the proposed design of a text in some detail 
Used to assess  the financial and logistic viability of the creative teams design
flat plan/ wireframe
A 2d drawing which represents how all elements are laid out in a print or web based text

Includes a;; element which will be in the final product
•        Allows the designer to see if proportions of each element are correct and that all required elements are included
•        Detail each aspect is not includes- purely a layout tool with each element labelled
Can also be used to plan the layout of a studio prior  to cameras coming in


Must be quick and easy to modify so that layout changes can be made with minimum fuss
prototype
An early model of a media product particularly used in interactive media such as video games
•        Allow early testing of the product to ensure the product to ensure the product meets the client and user needs as well as functionally
•       
Will not include all the stylistic elements required i the final product, but the key, core functional element should be working
page mock-up
Similarly to flat plans and wire frames but contain more detail, such as colour schemes
•     Shown to clients to gain feed bback before the final vision   
•        used in print and online media
New software means that page mockups for interactive products now often include their interactive elements- this is now becoming a hybrid with prototype

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